A global aviation and retail group had an urgent requirement for high volume recruitment of Security Officers, typically hard to fill roles. They engaged with Future of Work Institute to support the elevation of their current PVP and development of a tailored localised candidate attraction strategy for these roles.
Our Approach
Our approach included
- Meetings with internal stakeholders to gather insights, current attraction strategies, objectives and relevant data, insights and timelines and ensure alignment with the organisations objectives and timelines given the urgency and critical nature of these roles
- A series of interviews with employees from the Security Unit were important for us to understand the Essence of the Unit and why employees enjoy working there
- A full Social Footprint and Benefits Analysis was also completed to understand the employer brand and to provide recommendations as to how it could be improved for the Unit to attract ideal candidates
- A full review of the recruitment process, candidate journey and candidate experience was also completed to ensure full transparency in a heavy regulated market and to maintain candidate interest and retention in the process
Outputs included
- Development of a localised PVP story with key themes and principles
- Development of Candidate Guide, revised Job Spec
